Before I dive into the review, I want to give you my personal benefits of finally settling with GetResponse after using many other marketing softwares. I will highlight four key benefits for using GetResponse:
√ Easy to use: GetResponse provides a user-friendly, wizard-driven interface from the moment you first log in. You can import a CSV file with your existing contacts or add them manually. For the sake of compliance, it also asks you if you have permission to add the contact to your mailing list.GetResponse’s Quick Actions interface lets you create forms, newsletters, landing pages, autoresponders, and contacts lists at the click of a button.
√ Automation features: All the best software on the market offer solutions to automate your email marketing campaigns. GetResponse is more sophisticated when it comes to automation, since it allows you to create automated customer funnels with predefined but customizable sequences that incorporate landing pages, forms, sign-up pages, and more. You can also create entire email campaigns using the drag-and-drop interface.
√ Deliverability Rate: When choosing a newsletter service, there are obviously many factors to consider, like price, features, usability, and so on. But few are based on potential deliverability. Note that I said ‘potential’, because there’s no way of knowing for sure how deliverability will play out for each business. My experience with GetResponse has a deliverability rate of over 95%.
√ Overall price: Naturally, I have to work with a budget and stick to. GetResponse offers you more features than the others. So although some alternative softwares cost less, but overall GetResponse is more cost-effective. Meaning you get more for less.
What Is GetResponse?
At first glance, I thought GetResponse was a bare bones solution, due to its linear and somewhat sparse user interface. As you dig into it, however, you’ll discover a nicely logical workflow that’ll walk you through the automation process without much of a learning curve. That makes this tool a good starting point for beginners.
GetResponse is a powerful online marketing tool for online entrepreneurs to carry them to amazing step-by-step success. For example, in my online marketing, GetResponse simplifies:
* Email Marketing – for beginners: Building my own email list and maintaining a working relationship with them.
* Marketing Automation: Creating communication process with my subscribers on a timely basis.
* Marketing Funnels: This is a tool to help you visualize the path customers take from first finding out about your brand to converting.
* Build Landing Pages: Landing pages are standalone web pages that have a single focus: to convert traffic.
GetResponse has helped my business to grow faster! Some of the platforms various features have enabled me to:
√ creating and managing contact lists
√ adding new and searching through my existing contacts
√ setting up list building funnels & sales funnels
√ creating stores and add new products
√ running email marketing campaigns
√ building landing pages
√ creating email signup forms
√ setting up marketing automation workflows
A Better Understanding of Email Marketing.
Email marketing is using email to build relationships with my audience. With a proper email marketing communication flow, I can send relevant information and convert prospects into customers.
People who are interested in my product or service can join my email list and, through email marketing communication, learn everything they need to know to make an informed buying decision.
When I build my email list with my target audience, ie, people who can benefit from my products or services, I can be sure that email marketing will become a significant revenue stream for my business.
Email marketing has been in use long before the World Wide Web, which makes email marketing the first online marketing channel. Email marketing has been around for a long time, and it continues to lead the pack as it comes to Return On Investment (ROI).
11 Amazing Benefits of Email Marketing
Before you decide to invest in this marketing channel, it’s worth learning about its advantages. These are 11 of the most outstanding benefits that make email marketing the perfect choice for your digital marketing activities.
1. Low cost
Let’s start with the most important aspect – how much does email marketing cost?
To run professional email marketing campaigns, all you need is an email list, a basic strategy, and the right tool that allows you to launch and analyze your email campaigns.
Most professional email marketing software, like GetResponse, offer several plans based on the size of your email marketing list (number of subscribers.)
For example, GetResponse Basic plan starts at $15 a month for 1,000 subscribers with unlimited sends, and provides key features like email marketing, autoresponders, landing pages, web forms, and Facebook ads.
As is the case with most online marketing tools, you will see that some are more affordable and others are more high-end. In most cases, this is related to the type of audience they are targeting and the number of features included in the platform.
And if you’d like to practice while you learn, GetResponse offers a 30 day free trial with all key features unlocked and you don’t need to provide your credit card details.
2. Full control
You have full control over your email marketing communication.
- design your assets (e.g. webforms, emails, and landing pages)
- decide on the kind of email marketing campaigns you want to run
- segment your email list for precise targeting
- tag your contacts for better personalization
- create marketing automation workflows with your business goals in mind
The only thing you can’t fully control is your email deliverability, but if you follow email marketing best practices and engage your audience effectively, you won’t need to stress over your emails missing the inbox.
Speaking of inbox placement, it’s worth mentioning that the global average inbox placement is around 83%, according to the Return Path Deliverability Benchmark report.
Compared to other marketing channels where the organic reach is heavily dependent on the ever-changing algorithms, this result gives you a much better chance of reaching your audience with your marketing communications.
When you build your list organically, ask people to confirm the subscription. This way you know that your contacts want to receive emails from your brand, which means that you’re sending emails to people who are really interested in what you are offering. Such an email list is considered high-quality and likely to bring better business results.
You can run A/B tests, track statistics, and monitor the results of your email marketing campaigns in real time. Based on the collected information you can make small changes (e.g. design, copy, structure, or workflow) and optimize your email marketing program.
Creating an email marketing campaign is simple. You can design your email templates, landing pages, and marketing automation workflows with intuitive drag and drop editors – no need to code anything! And if design isn’t your thing, you can just use ready-made templates to set up your campaigns.
5. The preferred marketing medium
The results of these studies make perfect sense since well-designed email marketing campaigns are relevant and non-intrusive – emails wait in the inbox and subscribers decide when’s the right moment to open and read an email. And if they no longer want to receive the content, they can unsubscribe in just a couple of clicks.
The percentage of email opens on mobile devices continues to grow. According to our Email Marketing Benchmarks report, desktop opens make up 45.69% of all email opens, followed by mobile opens at 34.31%, and webmail opens at 20%.
This means that you can reach your customers and influence their buying decisions wherever they are. You can also integrate your online and offline marketing e.g. by collecting email addresses at events or during shopping at a brick-and-mortar location.
7. Email is an owned medium
Traditionally, digital marketing strategy is divided into paid, earned, and owned media. Email falls into the owned media category (unless we’re talking about sponsored mailing). It means that your business has full control over this online marketing channel.
In fact, over time, my email list becomes my greatest online marketing asset: a massive database of people who want to hear from my brand.
If you use professional email marketing services, your emails will reach almost everyone on your email list as opposed to e.g. social media, where you cannot control your organic reach. That’s why investing too much in social media following is often called building a house on rented land.
8. Targeted and personalized communication
You can collect relevant information from your contacts along the subscription process and use it to tailor the communication to their needs and preferences. Based on the data you can create segments of people sharing common traits.
Your subscribers will stay on your list as long as they see value in your communication – that’s why over time you can build a huge email list that brings impressive revenue.
You can gain full control over your email marketing efforts by integrating your email marketing platform with online analytics tools such as Google Analytics. Just add UTM parameters to your emails and you’ll know exactly which email, subject line, or call to action button brought you the best results.
You can control the performance of individual emails in your email marketing tool’s statistics panel and then track user behavior on your website. You can set goals for individual email marketing campaigns, track conversions, and measure the ROI.
With marketing automation, you can build custom workflows for your campaigns. You can easily create any kind of automated email marketing campaign by using a drag-and-drop editor to program the communication flow with the available conditions, actions, and filters.
11. Excellent return on investment
Email marketing keeps on bringing the highest return on investment of all online marketing channels. This is something we’ve seen first hand & that came out in the study we’ve conducted along with Smart Insights (see the chart below). This results from all of the factors mentioned above. If you run and measure your email marketing activities the right way, they’ll become a proven source of revenue for your business.
Marketing Automation Tools
If you are not familiar with Marketing Automation, is sound technical and sophisticated. The truth is, it’s not some far-out space technology that is reserved only for large companies with even larger budgets.
What is marketing automation?
Quoting from their very own webpage, “Marketing automation is a suite of powerful conditions, filters, and actions. You combine all of them to create workflows that reflect a subscriber journey or experience. When building a workflow, you can use one of our predesigned templates or build a workflow from scratch”.
GetResponse Marketing Automation starts with easy tools that enable me to build a scoring model to find my best leads and a tagging function that automatically remembers subscriber behaviors I want to encourage and follow up.
Getresponse provides a very sophisticated option for sequencing emails automatically. This is called ‘Marketing Automation,’ and is available on ‘Plus’ plans or higher.
This feature allows you to create automation workflows using a drag and drop editor — you basically set up an ‘automation flowchart’ that instructs Getresponse what to do if a user opens a particular offer, clicks on a certain link etc.
The functionality on offer here goes far beyond what’s traditionally been available from autoresponders, and allows you to create a user journey that can be customized to the tenth degree.
It’s easy to feel out of your element when you first come across the concept of marketing automation.
There are thousands of marketing automation platforms available in the market – all of which have different dashboards, specialize in various marketing channels, and use their own terminology.
For those who are just entering the scene, all of it can be intimidating to say the least.
For a quick visual overview of how all this works, you can take a look at Getresponse’s video walkthrough of its marketing automation features, below.
To use GetResponse Marketing Automation, you create workflows. To design a workflow, you define conditions based on subscriber behavior. When a condition is met, the system triggers an action. Optionally, you can add filters to sharpen your targeting.
You can assemble individual workflows into larger processes, with one workflow leading to the next automatically. And you can design branching scenarios — workflows that lead subscribers to alternate paths based on their actions.
Marketing Automation is iterative, meaning that you can design a workflow, see how it performs, and tweak it to improve performance. Once you’re happy, you can let it run for as long as you wish.
If you create a workflow when you’re just starting to grow, fear not — it will grow along with you. So devote your time to workflows that will support your business at every stage of growth.
Think about ROI early in your planning. For best results, set goals: save time, reduce labor costs, improve service, boost sales, etc. The time you spend on marketing automation may turn out to be the most profitable work you do.
Here are some key marketing automation capabilities that can take your business through the roof!
Automatically building marketing lists using landing pages that offer content assets to profile subscribers.
Automatically welcoming prospects with relevant email messages – these are messages personalized to the attributes of the individual.
Automatically reviewing interactions with emails and on-site content, then segmenting intent to purchase based on lead scoring and automatically serving ads or offers based on this information.
Automatically following up on prospects with nurturing messages to boost intent to purchase.
Automatically qualifying leads against preconfigured metrics and passing to sales without human interaction (this capability is only really relevant to B2B).
Automatically sending ongoing personalized messages delivering promotions and content based off the person’s attributes, in order to encourage customer loyalty.
Some Key Benefits of Marketing Automation
◊ It helps you to serve your audience better
◊ Its platforms help you save time and money
◊ It improve your ability to scale your business higher
What is a Landing Page?
A landing page is a tool that you can use to convert your visitors into subscribers and eventually into customers. Typically a landing page consists of key content, offers, and an easy point of sale for prospective clients to register for or purchase your goods and services.
Landing pages not only help to promote your business but can also help you build your list.
A landing page is a standalone web page that has:
- brief text promoting a single product, service, or a marketing event. It can include information about a lead magnet, e.g. a guide, report, or a video. You can share it with site visitors in exchange for their contact information.
- a contact form or call to action (CTA) button to encourage people to take advantage of the offer. In fact, turning site visitors to subscribers is the main goal of a landing page.
Landing pages are a perfect marketing tool because they can:
- increase conversion rate by keeping the visitors’ focus on the form,
- improve your SEO ranking with targeted and relevant content,
- build your brand recognition and business credibility.
What can I do with GetResponse landing pages?
Getresponse offers something very useful in this regard that many of its competitors don’t: a landing page creator (and one that’s mobile-friendly too).
Not only can it be used to build squeeze pages, but you can test the conversion rate of these pages against each other in real time, and roll out the best performing one. This can a very positive effect on the number of leads you capture and improve the reach of your email campaign.
Similar products often require you to make use of a third-party landing page creating tool — like Unbounce or Instapage — to attain this sort of functionality, so the inclusion of the landing page feature is a really useful — and cost-saving — piece of functionality to have in your email marketing toolbox.
In the GetResponse landing page editor, you you can choose from 100+ customizable templates. We keep adding more designs to meet your marketing needs.
The drag-and-drop editor lets you create a landing page even if you don’t have programming skills. It makes it easy to add, edit, and remove elements such as text, images, buttons, or videos. It offers a quick way to add and embed a sign-up form, so you don’t need to build a separate one. It’s all in one place for your convenience.
Want to to create different versions of the same landing page to see which converts better? You can use the A/B testing feature to create up to 10 design variants displayed at the same URL. Want to optimize your landing page for mobile devices? You can go to the mobile workspace to preview and modify the mobile version of the page.
If you prefer to use your own design, you can use the HTML editor or design your landing page from scratch.
Third Party Integrations
GetResponse has a number of third party integrations. Some of the ones I am more familiar with are, the WordPress integration that allows you to create a page in the GetResponse landing page editor, then select a page in WordPress, assign your directory name, and then publish the page. By integrating your landing page with WordPress, you can build webinar and promotion pages as well as use pop-ups to generate more conversations.
The company also integrates tightly with platforms like, Shopify, Magento, and PrestaShop. When these apps talk to each other, you can get e-commerce data and quickly import it into GetResponse. You are able to do some fairly advanced audience segmentation when you are creating data like those.
The Pros and cons of Getresponse
The Good Things About Getresponse
√ It’s pretty user friendly.
√ So long as you are happy to use a ‘Basic’ plan, Getresponse is cheaper than many of its key competitors (in certain cases, significantly so) whilst offering just as much, if not more functionality as them.
√ The discounts you receive when paying upfront for one or two years of service are extremely generous — you’ll be hard pressed to find similar discounts from key competitors.
√ You get really advanced features when it comes to marketing automation.
√ Its flexible approach to data segmentation makes list management really straightforward — it outshines many competing products on this front.
√ Getresponse’s webinar functionality is great, and a genuine USP — I haven’t come across this functionality on similar products.
√ Its ‘Conversion Funnel’ feature is potentially useful for small businesses who want to manage all aspects of their social media ads, sales funnels and e-commerce activity under one roof.
√ Its reporting features are comprehensive.
√ The ‘Chats’ feature will prove to be a really useful addition to a lot of websites and used well can improve conversion rate significantly.
√ All Getresponse plans come with a useful (if fiddly) landing page creator that facilitates A/B testing — something that could potentially save you a lot of money.
√ Custom DKIM is provided on all plans.
√ Support is provided in a wide variety of languages.
√ With the exception of adequate cookie consent features on its landing pages, it’s pretty good at meeting GDPR requirements.
√ The ‘all-in-one’ approach will appeal to small business owners on a budget — it saves them having to invest in multiple tools.
You can try out all the Getresponse features free for 30 days without the need to enter credit card details.
Cons of using Getresponse
The drag and drop interfaces for creating landing pages and forms are a bit fiddly — they need improvement
from a user experience point of view.
Although you can use the Facebook pixel with Getresponse’s landing page feature, you can’t do so in a GDPR compliant way.
Improvements could be made to how newsletter sign up forms work, so that users have the option to switch them on or off on mobile devices.
There’s a hard limit of 500 webinar attendees.
No phone support is provided (unless you’re on a “Max” plan).
- Split testing functionality is limited to subject headers and content — it would be good if you could test using sender and send time as well.
Quite a lot of the integrations for Getresponse involve a third-party syncing tool like Zapier.
- The website builder needs improvement to truly compete with more established solutions.